Wie TMedia1 das erste logo design Abenteuer antrat
We are one of the largest automotive service and membership companies in the world.
Our focus is on providing products that protect drivers and consumers -- and our portfolio includes auto service and warranty programs + major discount programs.
We're not glitzy -- and for this program want the feel of easy savings and no hassle protection for your car.
Update: There are lots of "key" ideas -- we'd love to see more with the tires or other things -- like the "O" in Auto (e.g., keyhole) or other clever ways to indicate the category. Matching the font to the category (movement, italics, etc.) -- also seems like the right thing.
Erzählen Sie uns, wer Sie sind und wen Sie erreichen wollen?
Anyone that drives a car and/or buys automotive insurance-- especially for those with used cars. Family drivers. Savings-focused consumers.