WHAT: An appropriate, well balanced, meaningful, memorable logo that can eventually be used on all office stationary and marketing material (including website).
WHY: Becasue our current logo in terrible, it doesn't repesent who we are and adds no value to any print material.
OUR COMPANY: We are an independant, family-run care home in London, UK. The home exists to provide a happy and homely atmosphere for its residents who can no longer be cared for in their own homes. Our aim is that all residents shall live in a clean and safe environment and be treated with respect and sensitivity. Staff will be responsive to the individual needs of our residents and will provide the appropriate degree of care to assure the highest possible quality of life within the Home.
TO CONSIDER: Our business caters for the elderly. But, many of the people looking into our service are children or grand-children of the people needing to be looked after. Therefore, our logo needs ot be accessible to all. Classic but contemporary, if that's not too much of a contradiction in terms!