Some things to think about:
1. We want it to be catchy and relaxed, but not cheap or childlike
2. Nothing too elegant - we do not want to come across as being a fancy wine distributor in Napa Valley. We want the locals/online users to feel like they can afford our cases and will save money.
3. The typeface should be clear, simple and bold. We want something that stands out. Again being careful not to be too fancy.
I have attached images of different 'Bins' so that you get an idea of the shape we are looking to use for the icon (it does NOT have to be blue, it can be an outline of a bin, or even solid black), and other logos that we like as an example. This is only to give you a feel for our taste and direction. The typeface/configuration and design of these images aren't necessarily what we are looking for. We would like for you to stay creative, and do something you honestly think would be simple and catchy when printed on the side of a recyclable cardboard six-pack carrying case.
Ideas for logo shapes: A circle with all the elements inside, a huge bin with all of the elements inside, a huge bin with the text trailing along the outside...be creative!
This logo will be used on our website, and will go to print for all of our physical boxes. For your reference, three photos are attached of the exact cases that will be used.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)