We like to be associated with the "web 2.0" concept - our customers can log on to our site and manage their own campaigns directly.
Some of our competitors are <Apptera, (comment: these folks may be our closest competitor) > 2ergo, smaato, greystripe, adcell, adfonic.
Our Unique Selling Point is our ability to reach a customer on their phone timely and take him <or her> through a rich interactive experience composed of many different medias and modes of interactions (WAP/Web, Voice/ IVR), keeping a consistent and coherent experience all the way until the purchase (or engagement) is complete.
We've been using “Alert, Inform, Engage, Close” as a tagline lately. We like to be associated with increasing our customer's chances of getting their customers to engage with their offers/promotions.