I'm not looking for a logo that is just a combination of the word chill and beard. The goal is to have a logo that is instantly recognizable and has the personality of my brand.
Abstract is good. Perhaps a beard as the center piece of the logo, but try not to go in the literal direction. Get creative and make something that is distinct. I also like Norse and viking styles, so you could try something like that as well.
Think "wise man" instead of "hipster with a beard"
I would like to see variations of the logo with the company name to the side as well as underneath. The font should fit well with the style of the logo and the placement should make sense.
I prefer the word CHILLBEARD be all the same case (upper or lower) and it's probably better as all upper case. Also, keep the lettering outside of the logo icon itself.
I'm NOT going for anything that is hipster or fits the common style of well-groomed hair, glasses, and I am NOT going for a "bro" feeling either. The attitude I'm going for is down to earth and simple but effective. I don't want the logo to be the initials of the name. I'd like something more like an icon. By the way, I shave my head, so no hair on the logo please.
Casual (a la 'chill') fits me and my companies style. However, I'm also all about working smart and crafting software. I don't believe in releasing a product that is not quality. It takes hard work and lots of iteration to build good software.
I like complex systems that are made using simple components. Emergent behavior is beautiful when simple things come together to make something new and interesting.