NCF (https://www.ncfgiving.com) is a Christian ministry that helps high-net-worth donors give generously to their favorite charities and causes.
We are going to completely update our brand design (web, marketing sheets, presentation templates, HTML email, videos, etc.) with a more upscale, sophisticated design, and we want to explore what a modified version of our existing logo looks like.
TWO OPTIONS YOU CAN CHOOSE FROM:
1. Redesign our current logo. NCF's existing logo has an icon whose arcs symbolize a globe (the background gradient arcs) and a Christian cross (the dominant solid arcs in the foreground). Not only do we want a logo that does NOT have gradients in them, we want to see what a more modern version of the same globe-cross logo would look like, next to our simple acronym "NCF" (instead of our full name, as shown on our website).
2. Because a round/circular icon next to NCF looks sort of like the word "Once", we're open to an entirely different logo ... perhaps a memorable all-caps typeface with no icon at all (like Twitter or Lyft, only far more upscale and sophisticated), or (to complement the tile/square look mentioned below) perhaps a logo like the 99designs (small, square) logo, where "NCF" is in a square in some creative way.
"NCF" should be all caps, with no letters lowercased.
One or more designs of our logo, using one of the two options listed above.
OVERALL DESIGN STYLE WE'RE AFTER
We have two other contests going now on 99designs: new website, and new "Sector Report". You may consider reviewing those and joining the contests. Each shares more info about the more sophisticated, industrial style we're shooting for. (See more below as well.)
CURRENT AI LOGOS and FONTS
You can find white and 2-color versions of our existing logo, and our Avenir font here (along with misc. other items): https://www.dropbox.com/sh/yoqvf4p8…V2bea?dl=0.
We're open to a new font, other than Avenir, but we generally prefer Sans Serifs.
THE FOLLOWING IS JUST ADDITIONAL INFORMATION FROM OUR OTHER SECTOR REPORT CONTEST THAT MAY BE HELPFUL IN UNDERSTANDING WHERE OUR BRAND IS GOING.
Our website (https://www.ncfgiving.com) and its various PDFs, blogs, videos, etc. show that we have a very bright, colorful, happy/positive, and church-consumer look and feel. It's professional and well done, but it has a "brochure" look to it that we're ready to move away from.
We want to move into a much higher-level of elegant, sophisticated design aimed at high-net-worth (wealthy) audiences, who expect a refined and "up scale" designs. In particular, we've looked at the overall approach from the high-end financial services industry. Here are some examples:
Since we (NCF) are a Christian ministry, we don't want our new look to be completely financial and sterile. It must blend that sophisticated financial feel with a "heart," showing the impact of people whose lives are being changed.
A great example of this is this report: https://theseedcompany.org/sites/de…ft_004.pdf
Another example (though one that is a bit too playful, young, and "everyday consumer") is: https://movement.com/publication/im…index.html
We want to blend that financial style with a contemporary, modern, current, techie, and even edgy feel. For example, we're strongly considering a new website that looks like the "NCF Web Mockup" JPG in our Dropbox folder, which is a draft we did in house that uses responsive tiles with a blend of positive- and negative-toned imagery.
That design is inspired by this terrific site, which uses hover overs to reveal article titles and clickable links: http://essentialdesign.com/
Another big source of inspiration is the industrial, tech feel of this company's data visualizations: https://www.behance.net/Oberhaeuser
And ... https://www.steelcase.com/content/u…ssue71.pdf
Note that we like the lighter tones (lots of whites and light grays, with pops of color or darker imagery) from the above two links. Our JPG mockup is a bit dark because of all the dark photos.
So in summary, for the design tone ... we would love a new look that complements our JPG mockup and the Essential Design website: combo of light/dark "feel", tiled imagery, sad+happy photography, combo of photos+stats+charts, etc. ...
ALSO SEE OUR SEPARATE CONTESTS FOR WEB DESIGN and SECTOR REPORTS.