We need a go to place that people need for comfort

Einzelhandel

Our first product line under the brand is scented candles with 8-12 scents planned with combinations to follow. We want our brand to take people away from the stress and anxiety of daily life or circumstance and create a calm peaceful environment. Our target market is those that suffer from anxiety, depression, unease, those looking for peace, calm and serenity, those in serch of relief from pain and the struggles of life.

Our first product line under the brand is scented candles with 8-12 scents planned with combinations to follow. We want our brand to take people away from the stress and anxiety of daily life or circumstance and create a calm peaceful environment. We want people to feel safe and relaxed in their environment, a comfortable escape. Attached are some Powerpoint files with some starting ideas we had for theming and fonts. We quite like the font but at the end of the day it is what attracts our target market that counts. There is also a graphic from Shutterstock that we like as a background style to support the logo, brand name and product name/flavour/scent/colour. Our target market is those that suffer from anxiety, depression, unease, those looking for peace, calm and serenity, those in serch of relief from pain and the struggles of life. Subject to the final branding product the following items may (preferably) come under the brand as well. The second line will include multiple designs and weights for weighted blankets to help people with anxiety, autism and general comfort. The Third line will be over the counter transdermal patches, delivering pain relief, relief from anxiety, vitamin delivery and addiction recovery. The remaining brands wll include comfort pillows, comfort toys and other forms of comfort blankets. The theme we are trying to portray comfort, calm, relief, safe and alternative. These will be sold online through Amazon and later other online platforms. Essentially the brand name and theme needs to attract sellers in an online invironment without being outlandish and still reflect the original part of the brief. The attached Patch MD and Respro photos outline how we will have to theme the logo & Brand through different colour schemes for the variety options in each different product line The tru skin photos express some of the cheekiness that we might be able incorporate with our photos and colour. Again trying to maintain our original theme. The profits from our sales will help fund our not for profit organisation called "The Farm" The Purpose of The Farm is "To provide a home for those animals and youth that are lost, unwanted or have no home" The Vision for The Farm is:  To build a community where people value animals and treat them with respect and kindness  To promote and provide the resources, education, and programs needed to eliminate youth homelessness and anxiety.  To create society in which all animals, young people and young families have a safe place to call home  To provide hope

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