Purpose of the website
To get the users to engage, provde their contact details and pay a small fee by card and to await initial legal advice and a callback. Once legal advice is received, users may progress to register their trademarks.
The interactive search form is to generate initial interest (whether the trademark is available or not, which then progresses to signing up for initial legal advice and an attorney callback)
Process is as follows:
1: Users input their trademark and their goods and services (please try this interactive form on the test website)
2: Website displays indicactive availability (trademark available or number of potential conflicts)
3. If available: encourages users to sign up for pre-filing legal advice and a callback before the trademark application is filed.
4. If not available: encourages users to request a detailed search report and legal advice
Ours USPs to be conveyed on the site
Personalised (I like the friendly attorney image on the home page because it builds trust)
We're experienced - we've helped over 3000 Australians with their trademark matters
We're wualified - we're registered trade mark attorneys (some other operators are not)
We're local - we're based in Sydney
We're advanced - all cleints get access to a client management portal