Ideally one (or possibly two) images to describe the "stages of use" / “product journey” and EVERURN's unique features.
The stages of use (and an example of wording that might accompany the images) are:
1 – Personalise: Customize Everurn with pen, paint, rope and much more...
2 – Storage: A natural, secure and attractive way to store ashes between cremation and scattering.
3 – Scatter: When you choose and how you choose.
4 – Remember: A lasting, personal memorial as special as you are (e.g. the image might include personalised hanging flowerpot?)
The product features we want to communicate (with example text) are:
• top aperture: for loading ashes and for planting after scattering, closed by a large natural cork lid;
• bottom aperture: for scattering ashes, closed by a small cork plug. Also acts as a drainage hole when the Everurn is used as a flowerpot;
• fastening holes: which can be used for decoration or to suspend the urn (e.g. as a hanging flower pot).
Given the audience and topic, its most important that the image is clear and concise. Ideally we would plan to use the same set of images/storyboard on our website, as part of a crowdfunding campaign, product brochures and product packaging.