I have an idea to market to a specific market niche. In America there is a prevalence of businesses called "check cashing centers" which provide financial services to the "under-banked" population. They cash checks, and give loans (often called pay-day loans) to those who cannot use the regular banking system for a variety of reasons.
Unlike banks, these businesses are often smaller, family owned or individual companies, thus, they do not have professionals working in specific departments that design and implement systems or solutions to protect the businesses from fraud.
These check-cashing businesses are exposed to the type of fraud that my company helps prevent. They handle large quantities of cash (because they often serve as wire-transfer agents or as bill-payment centers), they cash checks or give short-term loans for people and use that individual's ID document as the basis to determine who they are.
I am thinking that an "infographic" could tell this story well.
I would like to think of ways to show that these businesses are exposed to these different fraud-types, and that solutions can be targeted to each unique business to address these issues, and to fit that business' budget.