Lost Wallet Website - Wordpress Theme

LostWallet.com.au

LostWallet is going to be an online resource that provides free tools and advice to help replace the contents of your lost or stolen wallet or purse quickly, and save you some cash along the way with special deals on bank cards and credit cards.

The concept started when I lost my wallet and was not sure of what steps to take. I searched online only to find limited information was available. I want this to be the go to website for people who have lost their wallet in Australia.

I want the website to be clean and modern looking but with a young and enthusiastic feeling to it. A key part of the website will be getting users to cancel their existing credit cards and bank cards and sign up new cards with interest free periods and better interest rates.

Primary audience: Generation Y - because their busy lifestyle leads to them being the most likely to lose items such as their wallet. They are also more likely to search online to find a solution when they do lose their wallet.

The recent global financial crisis has also encouraged them to save and seek out better deals.

It should be noted that even though we are targeting Generation Y we still want to come across as professional due to the nature of the service we offering. We want the website to be broadly appealing.

Please base your designs on the navigation look and feel of http://www.mint.com
Please experiment with different fonts – clear typography
Match color used in LostWallet logo (attached)
Top navigation (with drop downs) should include in the following order:

WHAT TO DO
- Checklist
TOOLS
- Contact your bank
- Sample police report
- Replace your ID
- Replace other cards
- Most common items
DEALS
- Credit Cards
- Transaction accounts
SECURITY
- Register contents
- Card Security
- Identity theft
BLOG
ABOUT

PLEASE REFER TO ADDITIONAL INFORMATION DOC ATTACHED

Other information:

SEO friendly design
Design must be clean with strong call to actions
White background and utilise colours in logo
Menu and navigation should be text not images
All navigation/features customisable in wordpress admin
Winning designer will be offered additional work (I will be creating a family of sites and require additional elements)
Designs that take initiative with additional features will be looked upon favorably