U.S. Mothers with children 9-15 months of age.
Zusammenfassung des Briefings
The original, largest and most-trusted baby shoe bronzing company.
From a mother’s most cherished items, we create bronzed keepsakes that last a lifetime with a satisfaction guarantee.
Quality, dependability, and the lowest prices.
A family business founded in 1934 and now run by the grandson of the “Mother of Baby Shoe Bronzing,” American Bronzing is the largest worldwide bronzer having bronzed over 14 million baby shoes.
Preserving your family's most precious memories.
memories, preserved, precious, tiny steps, sentimental, keepsake, remember, love, baby, child, toddler, family, first steps, baby shoes, bronzing, bronze shoe
Produce a new web site that emotionally resonates with new mothers.
Create the best experience for generating a new customer order.
Generate an baby shoe bronzing order.
Design an experience that evokes feelings of confidence and trust in American Bronzing.
Emphasize ease of use and direct visitors toward placing an order.
Present opportunities for visitors to connect with the brand through social media.
Appeal to a mother's desire to retain a memory of the time her child learned to walk.
Design with curvy lines opposed to sharp angles.
Choose a color palette reminiscent of the beauties of motherhood & preciousness of childhood.
Incorporate bronze (Hex: #CD7F32, RGB: 205, 127, 50), but not too much. Brown should not be a dominant color.
Plan for two product shots & one stock photography 'family' shot on the hope page. Shots to have a white background.
Web Designs We Like
DarasGarden.com – warm and inviting design
Parents.com – good color palette & font choices, curvy shapes, navigation
CoolMomPicks.com – clean look
BabiesOnline.com – nice clean look, but too much green
* Note: Site map & navigation provided separately.
Home page design (Photoshop layered)
Template page design (Photoshop layered)
HTML code to implement in Wordpress.org installation