Long Term Opportunity - Holiday Card Sample Exercise

Staat und Non-Profit

Organization: We are a global NGO (non-profit) that conducts vision screening and provides glasses to those earning $2.5-$4/day globally. Our key markets are India, Bangladesh, Kenya, Ghana, Zambia, Nigeria, Uganda, Vietnam, and Latin America. (www.visionspring.org) I will attach an organizational brief. Product: Eye Health Screenings in textile factories, food facilities, where people are mining, or in rural areas. Target Audience for the Holiday card: Global Health Screening Partners

Font Type: Montserrat A Global Holiday Card. **The card should have global holiday appeal and should not show any representation of religion.** Text is provided below: Cover: Organizational Logo & 20th Anniversary Logo Cover Text: Wishing you a Spectacular 2022 Inner Card Left Side Text: Every year VisionSpring touches more than a million lives and provides opportunities to improve livelihoods through eyeglasses. Inner Card Right Side Text: In 2022, we celebrate 20 years of creating clear vision. We are Grateful, Joyful & Stronger Together. Thanks to you, our team members, partners, and donors, for making this work possible. Back of Card Text: Welcome 2022. Bottom: VisionSpring

I have attached the brand guidelines and the organization's logos. Note there is a 20th Anniversary logo too. When using the 20th Anniversary logo, it cannot be in the same lockup or on the same line as the traditional horizontal logo. It needs to be visually separate. We will want the designer files and the jpeg of what is created.

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