Wie dns.becker das erste broschüre Abenteuer antrat
Wofür sind Sie bekannt?
Erzählen Sie uns, wer Sie sind und wen Sie erreichen wollen?
Who are we?
The brand grooveclip® sells accessory products for smartphones to 5 countries in Europe. Our main product group is car mounts but we also sell usb car chargers and aux audio cables. Our unique selling proposition is that our products put an end to mediocrity. They are easier to use, look more elegant and last longer - or as we like to say: they‘re simply smarter! We promise better functionality, better design and better quality than our competition. We sell almost exclusively through Amazon.
Who are our customers?
Our main target group is men aged 25-55. Our products are more expensive than most of the "made in China" plastics accessories found on Amazon. That's why we target more affluent people who value quality and longevity. Also - and that's where you guys come into play - we want to upgrade our design appearance to the next level to appeal even more to an upscale target group.
What is the booklet for?
The booklet will be inserted into our product packaging boxes as a "Quick Start Guide". It will only be seen by our customers when unboxing the product. The booklet will include some general brand information, coupon/promotion information and installation guidelines for the respective product.
Welche Vorstellungen haben Sie bezüglich Stil und Thema vom brochure?
We already have a logo and a general idea about our brand's CI. You can check it out at http://www.grooveclip.eu
For the booklet we are aiming for a clean, elegant and simple design (think Apple). On our website we use the blue color as a highlight but we are not sure whether to keep it or not - we are very open to new suggestions. The website will be re-designed soon (maybe even by YOU and YOUR design idea!?) Also, we are not set on which font to use. On our website we use Omnes but we are very open for new ideas especially for the booklet.
Generally, it should look friendly but not playful/colorful, rather elegant and "high end"/expensive. We already have a stock-photo of which we like the colors and "mood" a lot for our brand. You can find it attached (driver.jpg)
Größe/Format der Broschüre
174mm x 67mm, 6 pages (half-fold)
Dateiformate der finalen Designs
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