JoyBräu is an innovative beer for the fitness community. With massive 8 grams of protein per 0.33 liter bottle, it is THE alternative for ambitious athletes who don’t want to harm their progress in the gym while still enjoying the taste and joy of a good beer. JoyBräu tastes like a typical german premium beer and will be available with and without alcohol. Especially the alcohol free version depicts a perfect substitute for the flavourless protein shakes currently in the market. With the version containing alcohol we mean to provide a trendy, young and cool alternative for a night out after a week of successful workouts.
The company has been founded in 2016 in Hamburg, Germany. As a young startup targeting a young audience, we would like to represent this spirit with fresh and unconventional designs and marketing.
So far we have been working together with an individual designer fort he basics of our logo (see attachment). We are quite satisfied with the current design, but would like to assess further optimization potential via 99designs. We would like to keep the strong, beer loving gorilla as our mascot, but ask you to play around with the colors, typography, background and other parameters you deem worth editing.
In the future, the corporate identity shall be used for the whole spectrum of marketing channels. Therefore, the design should be versatile.
We would like to express the following attributes with our design:
Strength, coolness, individuality, modernity, fitness, ambition, joy.