Paperback and kindle Book Cover design for a restaurant marketing book

Restaurant Marketing Done Right

Alan Wallace

Alan Wallace is a husband, a father, a lover of all things technology, an author and a local marketing consultant specializing in restaurants. He knows how to get those hungry folks into the seats. He’s worked hard so he can do what he loves, traveling with his wife and their two boys, cooking a brisket in the back yard, or playing with the two dogs.

It doesn’t happen by chance… …and diners won’t magically find you. Are you ready to up your marketing game? In your business, there are three types of customers: new, repeat, and the ones you never landed. It’s important to maintain the existing base, but you must also convert as many potential people as possible. This is the key to growth. It’s the path to restaurant success. Each new visitor is more than just a part of tonight’s receipts, handled well, they can have a tremendous lifetime value. Do you have a database of customers? Are you using it to its potential? This book will change how you think about Marketing. Inside You’ll Learn: - Getting new diners. - Optimizing your marketing budget - Analyzing your results - Strategies to get customers to want to spend more. - Database management for long-term success - And lots of other strategies. If you’re tired of wasting money on old media ideas, then you’ll love this book, because it was built for the new competitive age.

Restaurant Owner/Operators 30-60

Taschenbuch

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