We are looking for a main website/print ad banner that represents Community Commutes Day, an engagement campaign to our internal network of 9,000 employees. We want the banner to be versatile, used in an online intranet page, in emails, and in flyers to promote the day. We might even use it, or its main components, in buttons and stickers to be give to our employees.
The audience is our government employees, which represent a broad spectrum of careers, from law-enforcement deputies, to social services workers, to health inspectors, to clerical staff, to carpenters, to construction workers. The majority of our workforce are from the baby-boomers generation. As a public-sector employer, we don’t have a lot of opportunities to celebrate or recognize our employees or have situations that draw them out of their typical day to day job - so this campaign should be a highlight and activity employees enjoy.
The goals of the campaign are to encourage as many of our employees to switch from drive-alone commuting as possible while promoting a sense of community, both within their local offices (we have several dozen distinct offices in our organization) and a part of the larger community of our organization as a whole.
Some of the major themes we want to express during this campaign, some, or most of which should be referenced or alluded to in the image are: excitement, empowerment, fun, and community building. Employees will compete in local teams for this campaign to encourage community building.
We think more people would clean commute if they saw it as more convenient, doable, and were socially encouraged to do so.
The main context of the program is commute modes. We’d like to feature images of people first and foremost, but also multiple modes of clean commuting to be inclusive (biking, walking, train transit, bus transit, carpool, etc.)
This is the second of two recent campaign. We attached the logo for the first campaign, the Green and Healthy awards. This ad can be more complex and more of a visual scene than this, however.
Also attached is the Clean Commute Program logo, which can be deconstructed and referenced in the ad. For instance, the green spiral was used in the Green and Healthy Awards and should be utilized here, as well. The full logo is likely to appear in flyer and other materials that this ad will be used in.
The colors that we use are:
Yellow - RGB255/210/0 - can be used as a complementary color.
The day of the event is April 21 - this should be featured.